Domus 80 Lights & Music Intersections

a festival and art installation for Domus Magazine 80 years at Milano Design Week 2008

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Domus 80 Lights & Music Intersections

a festival and art installation for Domus Magazine 80 years at Milano Design Week 2008

The most famous Italian architecture magazine Domus, asks pr/undercover on March 2008 to design a brand relation event in Milano during Design Week in the following April.

Domus already asked Domus for design and production of “dancing with domus” a party and event for 1500 VIP to highlight the new editorial board chaired by Flavio Albanese (May 2007).

By issuing a traditiona event (show and cocktail), pr/undercover identifies in one week four symbolic places of the city to act. The editor in chief selected to ambient the event at the still on refurbishment Milan Central Station due to an invitation to an International meeting the magazine received onto the place. And he asks pr/undercover to change brief and to concentrate on the new graphic layout of the magazine.

pr/undercover so works night and day by designing a new event and invites and produce Pleinmuseum, an art installation opening at sunshine to become a big projection surface, plus invent and produce a one-night world music festival by inviting emerging Italian talents to perform (the transgender singer HER, the Fluydo, then the Neapolitan Nino Bruno, Pentole e Computer, Meg.